The Power of Anchor Text
Posted on Jan 31, 2008 in Niche Basics | 7 Comments
I was reading today about how the Church of Scientology has been “Google-bombed” for the words “dangerous cult” and “brainwashing cult”.
This is really a neat way to look at how anchor text works, because in an effort to get the Scientology website to rank first on Google for those terms, you have to [...]
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